dmvlogo01.jpg

DMV Logo 'Rebrand'

DMV Logo Refresh

logos + branding

dmvlogo01.jpg
 
dmvlogo02.jpg

DESCRIPTION

In design, the question often is, how can this be made better? During a letterforms course, California's current DMV logo was closely examined and critiqued. The challenge was to give an established logo a new and fresh approach. I kept the letterform themselves simple since the "DMV" letters are already widely recognized. The addition of the bear made it reflective of California.